The location of your business is a critical factor to your company’s success, and fully understanding your audience makes choosing the right place a lot easier.
While aesthetics play a role in your company’s brand and interior vibe, positioning your boutique closer to the target market can boost foot traffic significantly. Understanding her buyer personas and target audience helped Pam Thibault, owner of Crabby Chic, land her boutique’s new location at Bradley Creek Station.
“I looked at many potential spaces,” said Thibault, “but we wanted to stay near our current shoppers. We wanted better parking, a convenient accessible space, and to be amidst a healthy mixture of both current and potential clientele.”
As a former banker of 18 years, Thibault has always paid close attention to the numbers and has never been a stranger to analyzing trends in data. When she opened her coastal gift and home boutique, Crabby Chic, she used her knack for data analyzation to pinpoint her target audience based on sale trends and buyer personas to determine the best new location for her boutique.
“Our boutique has partnered with about 30 local artists,” said Thibault, “and we all focus on things women love from small luxuries like French soap, to fine bedding, wall art, and unique lamps.”
As she’s utilized local talent as her means to stock the boutique with unique and beautiful merchandise, she’s leveraged her connections to reach a wider audience. Not only that, but her team searches the market endlessly for unique merchandise that sets them apart from others in her industry. Her tightknit relationships with the artists behind the store’s merchandise, has played an equal hand in helping her determine what her audience likes and what part of town they frequent the most.
As a mother with an eye for design and a deep appreciation for home art, Thibault loved the updated coastal contemporary look of Bradley Creek Station. She chose SAMM Properties because they understood her company’s needs and vision.
“[They] make you feel like family,” Thibault said. “They picked a place where my business neighbors would complement my business and focused on helping my business stand out from the competition rather than fight against it.”
With a well-defined and tested target audience in mind, and a clear vision for the future of her brand, SAMM Properties was able to determine the perfect location that matches everything Crabby Chic needs for future success!
“Working with SAMM Properties was so easy. They anticipated what I needed before I even thought of it. I never had to ask any questions about the process. Everything was explained in detail all along the way. I would recommend them to anyone looking to lease or purchase space for their business.”
“After renting my office space for 20 years we purchased our medical office space from SAMM Properties four years ago. Best business decision I've ever made! SAMM is easy to work with and they over deliver. I highly recommend them.”
“Steve Anderson is a quality person, who builds a quality product, and makes the entire process a quality experience. He knows what owners want and need in a commercial property. I have purchased two units in Howe Creek Landing and have been delighted.”
“We worked with Steve Anderson on the lease of our office space in Mayfaire. We were thrilled with the final outcome and look, all beyond our expectation. What we appreciate most was his communication, attention to detail, and delivery of expected results and then some within the expected time frame.”
“My wife and I were leasing space for our retail store here in Wilmington and Steve approached us about purchasing space in Phase II of Anderson Square. Since we had always wanted to own our store space, we actively pursued purchasing a location in Anderson Square. I had known Steve for a number of years but had never had a business relationship with him. I was not surprised at all to find that it was an absolute pleasure to deal with him as our new location was being built. He was always available to help in any way he could to be a problem solver during the construction. I had been expecting a lot of hassles during the build as the gremlins seem to thrive around construction sites, but my experience was the opposite. If I needed help or advice, Steve was right there smoothing the way.
We opened our new location in 2004 and I worked closely with Steve until he sold his interest in Anderson Square in 2016. During those years, I found him to be very concerned about the welfare of all the store owners in the center and was constantly picking up trash, hanging Christmas decorations or driving through to check on any parking problems. Steve is the type of developer that remains involved in his projects long after they are completed. I would highly recommend him to anyone looking to own or lease a portion of any project he is building.”